An Online Experience Worthy of Canada’s World-class Mountains
The best strategies start with a proper definition of the problem. In the case of Sunshine Village, the challenge was clear: the brand had outgrown its website, and it was starting to impact sales. After a substantial investment of time in UX, analytics, and SEO audits, we identified the right opportunities to grow their ecomm share exponentially.
By understanding the reality facing would-be customers hunting for hill passes, we could prioritize the actions they typically took and identify efficiencies in that process. Putting all key interaction points no more than a few clicks deep streamlined the path to purchase, making an online experience worthy of Canada’s world-class mountains.
Search Engine Optimization
Data & Analytics
User Journey Theory
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