Sunshine Village

An Online Experience Worthy of Canada’s World-class Mountains


The best strategies start with a proper definition of the problem. In the case of Sunshine Village, the challenge was clear: the brand had outgrown its website, and it was starting to impact sales. After a substantial investment of time in UX, analytics, and SEO audits, we identified the right opportunities to grow their ecomm share exponentially.


Finding Efficiencies

By understanding the reality facing would-be customers hunting for hill passes, we could prioritize the actions they typically took and identify efficiencies in that process. Putting all key interaction points no more than a few clicks deep streamlined the path to purchase, making an online experience worthy of Canada’s world-class mountains.


E-comm Strategy

Web build

Search Engine Optimization

UX Optimization

Data & Analytics

User Journey Theory

Performance Creative

Brand Strategy

API Integrations

Web Auditing


Increase in e-store Sales
Increase in Revenue

How Can We Help You?

Check out some more case studies

Health & Wellness
Sunshine Village Case Study Thumbnail


After hearing the CEO of Aisle, Suzanne Siemens, speak at the eTail conference in 2018, we knew they were an organization that Arcane needed to partner with. They certainly fit our passion and commitment to diversity in advertising and have a product which can significantly change the lives of people who menstruate around the world.

View Case Study
Food & Beverage
Sunshine Village Case Study Thumbnail

Cowbell Brewing Co.

From Cowbell’s early inception, their founders recognized the need for a brand that would represent their vision – brewery products that stood out on the shelf, but were authentic to them.

View Case Study