Celebrating Canada’s Flavour-ite Snack
Old Dutch chips are the pinnacle of Canadian pantries. From their infamous flavours to their permanence in Canadian culture, the brand’s embodiment of national pride, diversity, and unity has rallied a community of brand enthusiasts behind it. Leveraging that sense of pride to increase reach and brand awareness, foster engagement, and grow the fan base is where Arcane steps in.
Leading the campaign ideation, digital execution, and creative direction for Old Dutch, Arcane joined forces with Live Nation to connect music and chip lovers across the country in a national contest.