From Down Under To True North

Celebrating 10 years of natural beauty, Nude by Nature, Australia’s No. 1 mineral makeup brand, entered the Canadian market in 2018. Proudly cruelty-free and PETA-certified, Nude by Nature’s promise is to deliver high-performing natural formulas that provide a beautiful finish and benefits that go beyond make-up.

Being new to the Canadian landscape, Nude by Nature was in search of a partner who not only had experience in beauty and retail but also had proven success launching brands into Canada with a purposeful and strategic approach to digital advertising. Our work with iconic Canadian retail brands, Roots and Holt Renfrew, helped make Arcane the obvious choice.