Old Dutch Foods Canada
A Nationwide Contest That Makes Your Tastebuds Sing
Celebrating Canada’s Flavour-ite Snack
Old Dutch chips are the pinnacle of Canadian pantries. From their infamous flavours to their permanence in Canadian culture, the brand’s embodiment of national pride, diversity, and unity has rallied a community of brand enthusiasts behind it. Leveraging that sense of pride to increase reach and brand awareness, foster engagement, and grow the fan base is where Arcane steps in.
Leading the campaign ideation, digital execution, and creative direction for Old Dutch, Arcane joined forces with Live Nation to connect music and chip lovers across the country in a national contest.
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GOAL: 5,000 Entries*
TOTAL: 22,795 Entries
* Benchmark From National Contest In The Year Prior
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Chip… Chip… Hooray
Nothing brings people together like a fresh bag of chips and some live music.Arcane harnessed that power in the Flavour of Music contest, which launched in February and ran to the end of March.The grand prize promised contestants two tickets to see a participating Live Nation produced and promoted concert in any Canadian city, with secondary Old Dutch chip prize packs. To enter, Arcane asked Canadians to either engage with contest posts on social media or visit a custom landing page to fill out a form.
What #OldDutch flavour rocks your tastebuds? What’s your favourite flavour + music pairing? What #OldDutch flavour has you fangirling? These are the questions that Canadians were asked and they came out in droves answer — with their chance to win some huge prizes.
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257,062 Ad Engagements
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Winner Takes All
The goal of the campaign was to increase brand awareness and affinity for Old Dutch across social media — the perfect environment for chip and music lovers to unite. The Flavour of Music contest hit major digital channels including Facebook, Instagram, Twitter, Snapchat, and YouTube to drive Canadians to participate.
The contest landing page allowed Arcane to build a significant email list to re-engage through other promotional efforts and keep the Old Dutch name top-of-mind for consumers. This a low-cost way to build audience pools for email and remarketing to high-intent users across digital properties.
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$0.002 Per Impression
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Through the Flavour of Music contest, Arcane presented Old Dutch superfans with an open stage to share their sense of pride and claim their favourite flavours as their own. Stay tuned for the next national contest in the series — coming to a screen near you.