Firehouse Subs Partners with Arcane to Continue Fanning the Flames in Canada
April 23, 2019 – LONDON, ONTARIO – Award-winning fast casual restaurant chain Firehouse Subs is announcing its partnership with digital marketing agency Arcane to aid in facilitating growth in both local and national Canadian markets. Since the brand’s expansion into Canada in 2015 with its first restaurant in Oshawa, Firehouse Subs has spread like wildfire across Ontario, with plans to continue expanding across the province. Firehouse Subs is known for serving premium meats and cheeses that are steamed to perfection and piled high on a toasted sub roll, served “Fully Involved®” with fresh produce and condiments. The brand prides itself on its passion for hearty and flavourful food, heartfelt service and public safety.
With the brand’s expansion into Canada, Firehouse Subs Public Safety Foundation of Canada was born with the mission of providing funding, lifesaving equipment and education opportunities to first responders and public safety organizations. The Firehouse Subs Public Safety Foundation of Canada has granted more than $442,000 to hometown heroes in Ontario, along with more than $42 million in 49 of the United States and Puerto Rico through Firehouse Subs Public Safety Foundation.
Firehouse Subs currently has more than 1,160 locations across the U.S., Puerto Rico and Canada, including 24 restaurants now open in Canada, and its expansion throughout the Canadian market doesn’t show signs of slowing. Teaming up with Arcane promises to help foster Firehouse Subs’ continued success in Canada by leveraging data and analytics that gauge brand awareness, sales growth and return on marketing spend.
Firehouse Subs will be one of several companies in the throes of a hyper-growth phase that Arcane has helped navigate the Canadian market. Fresh off their victory at the 2018 Google Premier Partner Awards in New York City, taking home the prestigious Search Innovation Award, Arcane was instrumental in introducing the Australian-born Nude by Nature makeup brand to Canadians and supporting the Florida-based Orangetheory Fitness franchise in their growth efforts. Arcane’s best-in-class digital infrastructure, paired with their unique approach to measuring traffic and sales lift, will prove invaluable weapons for a sandwich chain looking to turn up the heat in a Canadian restaurant industry dominated by the burgers and fries brigade.
“We are confident that our alliance with Arcane will be one of success and prosperity for Firehouse Subs here in Canada. Their unparalleled expertise in the digital and traditional marketing space will be vital to our brand awareness and expansion efforts in Canada,” says Marisa Burton, Director of Field Marketing Services at Firehouse Subs.
The right approach to building Firehouse Subs’ digital presence in the Canadian market will position the brand’s signature, award-winning product – premium meats and cheeses steamed together and served with locally sourced produce – well within a growing demand for quality food outlets. Additionally, the commitment to community demonstrated by Firehouse Subs is a key differentiator for the franchise, giving Canadians the opportunity to contribute to the non-profit Firehouse Subs Public Safety Foundation of Canada in an effort to continue saving more lives in the communities Firehouse Subs serves.
“We can’t wait to see how this partnership unfolds – early results have already proved fruitful, and our experience working with franchises means we’re hitting the ground running,” says Lindsay Schneider, Arcane’s CEO.
Arcane’s mission is to change the reality of the marketing “spend” from an expense line to an income generator. Our team partners with growth-focused businesses in wide-ranging sectors across North America. Arcane is headquartered at The Cube in London and has offices in Calgary and Toronto. Arcane is independently owned and operated.
About Firehouse Subs
Celebrating 25 years of business in 2019, Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavourful Food, Heartfelt Service and Public Safety. Founded in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. In 2015, Firehouse Subs expanded into Canada with its first restaurant in Oshawa. Since then, the brand has spread like wildfire across Ontario, with plans to continue expanding across the province. In 2019, Firehouse Subs was ranked No. 49 in Entrepreneur’s Franchise 500, a comprehensive list that ranks the top franchise companies according to key factors such as unit growth, financial strength, stability and brand power.
Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.ca
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