Arcane Wins Google’s First Diversity, Equity, and Inclusion Premier Partner of the Year Award
October 19th, 2021 – LONDON, ONTARIO – At Google’s annual Premier Partner Awards yesterday, Arcane was recognized and honoured to be the winner of the Diversity, Equity and Inclusion Partner of the Year Award. This is Arcane’s third time being nominated for a Premier Partner Award, and second win. The Premier Partner Award for Search Innovation was presented to Arcane by Google in 2018, the first time a Canadian agency received one of these prestigious awards.
The Diversity, Equity and Inclusion Partner of the Year Award required entrants to showcase how they have applied inclusive marketing principles across their digital advertising campaigns – from strategy, to defining clients’ audiences, to metrics for success.
Arcane also submitted an application this year for the Lead Generation category for its work with Libro Credit Union. The partnership and advertising efforts Libro and Arcane have created throughout their history of working together is an incredible example of one led through shared values. One of these guiding principles is a passion for representing the diverse experiences of people in the community that Libro and Arcane serve.
“We are so proud of our team and clients for their hard work to make DEI a central part of our conversations, both internally in our organizations and through our advertising efforts,” said Lindsay Schneider, CEO, Arcane. “I truly believe that effective marketing today needs to put diversity, equity and inclusion at the forefront, and organizations need to do the same internally in order to be successful. Our people are core to our business and this will continue to be a focus for Arcane”.
Arcane is in a select group that Google classifies as Premier Partners. To qualify as a Premier Partner, digital marketing agencies and their professionals must meet strict criteria outlined by Google.
Arcane’s mission is to change the reality of the marketing “spend” from an expense line to an income generator. Our team partners with growth-focused businesses in wide-ranging sectors across North America. Arcane is headquartered at The Cube in London and has offices in Calgary and Toronto. Arcane is independently owned and operated.
Keep track of our journey at www.thearcane.com.
For more information please contact:
Lindsay Schneider, CEO