Top 10 Digital Marketing Mistakes To Avoid In 2023
The biggest digital marketing failures
1. Forgetting about mobile users
It’s likely most of your customers have a phone and use that phone for more than calls. We spend a lot of time on our phones working in apps, browsing content, and using search engines. The first digital marketing mistake is forgetting to cater to mobile users who can be a huge chunk of your audience.
Optimize your website to work well across devices. If you have the means, create an app for customers to use on their mobile devices. Make sure your content can be accessed with ease on whichever device your customers prefer.
2. Not having a blog on your website
If you don’t already have a working blog on your website, you should start one. Blogs are a huge asset for SEO because you can focus on relevant keywords to your business and the problems your customers might be trying to solve. A blog can also be used to further educate clientele and build loyalty with them.
To avoid this digital marketing mistake, start a blog! But make sure the content you share is relevant to your customers and solves a problem. Posting content just for the sake of it will have an undesired effect. Take it a step further by interacting with your customers in the comments section. This improves your SEO ranking and builds rapport.
3. Avoiding social media
This is a big problem today if you’re trying to keep pace with competitors. Many of us use social media as an entertainment or news source and we spend a lot of time here. If you’re not on social media, you’re missing out on all the eyes that are already there, not to mention building customer loyalty, brand recognition, and lead generation.
Create social media accounts on Instagram, Facebook, LinkedIn, Twitter, and even YouTube. Use videos when you can to establish your brand voice and share relevant content with your followers. Videos are a great source of education and connection. Social media is a platform with the potential to integrate with your website, your sales tools, and your CRM.
4. Not measuring ROI
If you’re not measuring your ROI, you’re making one of the most costly digital marketing mistakes. How do you know if/how your digital marketing efforts are performing? Without this insight, your business doesn’t know how to improve, what’s a waste, and what customers like.
Measure your ROI with analytics tracking tools. This data will clearly outline where your leads are coming from, what content customers enjoy the most, where you can save money, and what strategy might be working better than another.
5. Targeting everyone
If you’re trying to target everyone, you’ll solve no one’s needs. There are too many personalities, pain points, and desires to address.
Narrow your focus to a smaller audience with needs that your service/product can solve. Use Ideal Customer Profiles (ICPs) and personas to identify your ultimate customer most likely to convert.
6. Not using SEO
Check out these statistics:
- 93 percent of all online experiences begin with a search engine
- 75 percent of users never scroll to the second page of search engine results
- 70 percent to 80 percent of users ignore the paid ads and focus on organic search results
Optimize your website and social media accounts to target specific keywords that your ideal customers are searching for. Optimize videos and images so your website runs smoothly and quickly.
7. Overlooking email marketing
Email marketing provides a conduit to reach your customers and engage with them. Without email marketing campaigns or a clear focus on them, your customers won’t get your specialized content and will migrate to another business that keeps them engaged.
You can easily avoid this digital marketing mistake by setting up defined email marketing goals and using this forum to engage with your audience, share news, build brand loyalty, and nurture leads.
8. No CTA
A call-to-action (CTA) gives your customers the next steps or something to do to engage with your brand and further their journey through the sales funnel. Without a CTA, your customers won’t do anything. You’ll have given them this great product or service with no instructions on how to continue.
On your website, socials, and various touch points with your customers, always include at least one CTA so they know what to do next and can easily convert.
9. Focussing on acquisition and not retention
Acquisition tends to cost more and can take more time to convert leads. Why focus more of your digital marketing resources on this and not on client retention?
Focus on clients you already have and on retaining them. This will save you money and create loyalty which can benefit your business in the future as loyal customers recommend your service or product to others.
10. Subpar customer journey
If you’re not addressing pain points, have poor personalization techniques, and never offer discounts or promotions, you have a subpar customer journey. Most customers are looking for brands they can appreciate in this area, so improving the customer journey is always a good investment.
Optimize each stage of the sales funnel and ensure your campaigns are customer-centric. Provide personalized and relevant content. Make things easy for your customers and offer solutions to their problems. This will improve traffic, rapport, and retention.
Republix specializes in pinpointing digital marketing mistakes and helping your business solve them. Avoid the biggest digital marketing failures by contacting us today.