Fig. IV - Our Purpose
Leading with passion and purpose.
We believe that effective leadership takes practice, commitment, and humility. It’s not about your rank or position, it’s about showing up to work with the passion and dedication to help others reach their full potential.
Scott Hartley
Chief Operating Officer
The Best in the West – bringing over 20 years’ experience working with some of Canada’s biggest brands, Scott manages our Calgary office. His knack for getting to the root of a business problem means that no challenge is too steep for him.
Lindsay Goodyear
Squad General Manager
Passionate about health and fitness, Lindsay is a coach and leader in and out of the office. She brings 10+ years of experience in marketing and client services to the agency. Her focus is on driving results and seeing businesses succeed. Lindsay advocates for equality in the workplace and provides mentorship to women in business.
Dan Towers
Squad General Manager
Being at the leading edge of marketing and embracing the ever-evolving landscape is exciting for Dan. He is passionate about relationship building, and the mentorship and growth of his team members. DEI is also a focus for him – working to make organizations and their advertising efforts more inclusive for everyone.
Karla Shultz
Squad General Manager
Embracing connections and building the bridges between teams, individuals, and clients drives Karla. As a marketing generalist with over 20 years in a wide variety of roles and industries, her passion lies in supporting clients through their strategic thinking, planning, and analysis. As we all push for success on our own paths, supporting the team with their own personal and professional growth is an integral and important part of her journey.
Fig. IV.I - Our Leaders
Trevor Carter
Sr. Manager, Digital Marketing
Jeff Hemphill
Digital Analytics Manager
Michelle Hogarth
Director, Special Projects
Matt Robb
Creative Director
Fig. IV.II - Our Team
