Fig. IV - Our Purpose
Leading with passion and purpose.
Innovation. Grit. Empowering Others. Each person at Arcane has a purpose – and we’ve had them write it directly on a coin they keep as a reminder. We lead with our purposes in mind and believe that effective leadership takes practice, commitment and showing humility. It’s not about one’s rank or position, it’s about having a deeper sense of purpose to help others reach their full potential.
Lindsay Schneider
Chief Executive Officer
She’s a business leader who puts people at the centre of everything she does. She’s the visionary and creator behind Arcane’s leadership development program, Arcane U. Lindsay’s passion for leading the Human Capital function across many industries has been pivotal in her role as Arcane’s Chief Executive Officer.
Scott Hartley
Vice President, Client Services
The Best in the West – bringing over 20 years’ experience working with some of Canada’s biggest brands, Scott manages our Calgary office. His knack for getting to the root of a business problem means that no challenge is too steep for him.
Tyler Power
Vice President, Performance Marketing
With over 15 years of experience working with clients and brands of all sizes, Tyler’s core focus is blending emotive creative with the power of data to produce high-performing, results-driven campaigns. Process, product, and production are at the core of his ethos, and he is passionate about leading from within, not above.
Amina Mattern
Vice President, Digital Strategy
A global Marketing Strategy Leader with international experience enabling organizations to scale through partnerships, brand & performance marketing and impactful go-to-market strategies. Builds, leads and coaches high performing teams to achieve organizational objectives. Vertical experience includes Retail, CPG, Telco, QSR, Hospitality. Passionate about using technology to effectively reach Canadians and strengthen the commerce ecosystem. Energetically seeks out opportunities, challenges and solves complex problems in the digital space.
Fig. IV.I - Our Leaders
Trevor Carter
Sr. Manager, Digital Marketing
Lindsay Goodyear
Squad General Manager
Andrea Hayward
Director, Finance and Operations
Jeff Hemphill
Digital Analytics Manager
Michelle Hogarth
Director, Special Projects
Jacci Keefe
Account Director
Tom McIntosh
Director, Strategic Partnerships
James Michael
Director, Web Development
Val Oosterbaan
Squad General Manager
Matt Robb
Creative Director
Dan Towers
Squad General Manager
Fig. IV.II - Our Team
