Arcane Purpose Coins
Arcane Purpose Coins


Our people are everything


Fig. IV - Our Purpose

Leading with passion and purpose.

We believe that effective leadership takes practice, commitment, and humility. It’s not about your rank or position, it’s about showing up to work with the passion and dedication to help others reach their full potential.

Scott Hartley's Fun Photo

Scott Hartley

Chief Operating Officer

The Best in the West – bringing over 20 years’ experience working with some of Canada’s biggest brands, Scott manages our Calgary office. His knack for getting to the root of a business problem means that no challenge is too steep for him.

Lindsay Goodyear's Fun Photo

Lindsay Goodyear

Squad General Manager

​​Passionate about health and fitness, Lindsay is a coach and leader in and out of the office. She brings 10+ years of experience in marketing and client services to the agency. Her focus is on driving results and seeing businesses succeed. Lindsay advocates for equality in the workplace and provides mentorship to women in business.

Val Williams's Fun Photo

Val Williams

Squad General Manager

Building strong relationships and bringing people together is what motivates and inspires Val. With a background in technology and marketing, identifying opportunities to drive innovation and efficiency is always top-of-mind. Coaching and mentorship are key drivers for her in her daily role, and she is always looking for opportunities to uplift and motivate those around her.

Dan Towers's Fun Photo

Dan Towers

Squad General Manager

Being at the leading edge of marketing and embracing the ever-evolving landscape is exciting for Dan. He is passionate about relationship building, and the mentorship and growth of his team members. DEI is also a focus for him – working to make organizations and their advertising efforts more inclusive for everyone.

Fig. IV.I - Our Leaders

Trevor Carter's Fun Photo

Trevor Carter

Sr. Manager, Digital Marketing

Jeff Hemphill's Fun Photo

Jeff Hemphill

Digital Analytics Manager

Michelle Hogarth's Fun Photo

Michelle Hogarth

Director, Special Projects

Matt Robb's Fun Photo

Matt Robb

Creative Director

Fig. IV.II - Our Team

Samad Abdulla's Fun Photo
Mike Antkowiak's Fun Photo
Samantha Austen's Fun Photo
Qyn Bayley-Hay's Fun Photo
Mitchell Bray's Fun Photo
Heather Budd's Fun Photo
Devon Cornelius's Fun Photo
Vanessa Cuartas's Fun Photo
Juliana Dalla Costa's Fun Photo
Jessica de Lange's Fun Photo
Rachel del Rosario's Fun Photo
Nikola Farkic's Fun Photo
Ahmed Ismail's Fun Photo
Brendan Lewington's Fun Photo
Sara Meszaros's Fun Photo
Felipe Montoya's Fun Photo
Amanda Nyirfa's Fun Photo
Jacob Pitt's Fun Photo
Nick Roth's Fun Photo
Bilal Sami's Fun Photo
Joanna Suntres's Fun Photo
Greg Vanigasooriyar's Fun Photo
Helen Wang's Fun Photo
Mandy Zhu's Fun Photo