Fig. IV - Our Purpose
Leading with passion and purpose.
We believe that effective leadership takes practice, commitment, and humility. It’s not about your rank or position, it’s about showing up to work with the passion and dedication to help others reach their full potential.
Scott Hartley
Chief Operating Officer
The Best in the West – bringing over 20 years’ experience working with some of Canada’s biggest brands, Scott manages our Calgary office. His knack for getting to the root of a business problem means that no challenge is too steep for him.
Lindsay Goodyear
Squad General Manager
Passionate about health and fitness, Lindsay is a coach and leader in and out of the office. She brings 10+ years of experience in marketing and client services to the agency. Her focus is on driving results and seeing businesses succeed. Lindsay advocates for equality in the workplace and provides mentorship to women in business.
Val Williams
Squad General Manager
Building strong relationships and bringing people together is what motivates and inspires Val. With a background in technology and marketing, identifying opportunities to drive innovation and efficiency is always top-of-mind. Coaching and mentorship are key drivers for her in her daily role, and she is always looking for opportunities to uplift and motivate those around her.
Dan Towers
Squad General Manager
Being at the leading edge of marketing and embracing the ever-evolving landscape is exciting for Dan. He is passionate about relationship building, and the mentorship and growth of his team members. DEI is also a focus for him – working to make organizations and their advertising efforts more inclusive for everyone.
Fig. IV.I - Our Leaders
Trevor Carter
Sr. Manager, Digital Marketing
Jeff Hemphill
Digital Analytics Manager
Michelle Hogarth
Director, Special Projects
Matt Robb
Creative Director
Fig. IV.II - Our Team
