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Fig. I - The Evolutionists

The Arcane

Get To Know Us
  1. IV Ownership
  2. IV Leadership
  3. IV Our Team
Arcane Purpose Coins Thumbnail Arcane Purpose Coins
Arcane Purpose Coins Thumbnail Arcane Purpose Coins


Ask us about our purpose


Fig. IV - Ownership

Leading with passion and purpose.

Innovation. Grit. Empowering Others. Each person at Arcane has a purpose – and we’ve had them write it directly on a coin they keep as a reminder. We lead with our purposes in mind and believe that effective leadership takes practice, commitment and showing humility. It’s not about one’s rank or position, it’s about having a deeper sense of purpose to help others reach their full potential.

Lindsay Schneider

Chief Executive Officer

She’s a business leader who puts people at the centre of everything she does. She’s the visionary and creator behind Arcane’s leadership development program, Arcane U. Lindsay’s passion for leading the Human Capital function across many industries has been pivotal in her role as Arcane’s Chief Executive Officer.

David Bunce

Chief Operating Officer

The leadership team’s finance wizard, Dave oversees the financial, operational and technological arms of the organization. He’s dedicated to ensuring the accuracy and reliability of all info and data produced by the agency – and the one you’ll be dealing with on contracts.

Eric Vardon

President + Co-Founder

Arcane’s fearless visionary and a serial entrepreneur, Eric has more than 20 years of success in the marketing, advertising, consumer-based cannabis, health and wellness, fitness, luxury, fashion, beauty, technology, and digital industries. Leveraging extensive experience in business development and start-ups, Eric’s broad areas of expertise include brand development, digital strategy, communications, entrepreneurship, leadership, and growth.

John D’Orsay

Chief Technical Officer + Co-Founder

A technological savant, his analytical approach is focused on creating an interactive relationship between businesses and their consumers to generate leads and sales.

Bryan Taylor


Bryan brings international experience and insight, and has a proven history of leading diverse teams and delivering impressive ROI. He’s also our loudest Partner.

Tony Crncich


Tony is our customer insights guru. He has honed his career on the B2C retail sector, media planning and buying, direct marketing, lead generation, and non-traditional channel sales development.

Scott Hartley

Vice President, Managing Director

The Best in the West – bringing over 20 years’ experience working with some of Canada’s biggest brands, Scott manages our Calgary office. His knack for getting to the root of a business problem means that no challenge is too steep for him.

Matt Bergmann

Vice President, Strategic Partnerships

Matt leads Arcane’s strategic partnerships initiative to help businesses scale and evolve. With quick wit, deep marketing expertise and an impressive ability to communicate complex strategies, he makes it easy to partner with the Arcane team.

Cole Mason

Vice President, Strategy

Cole is one of Arcane’s longest-running and most tenacious team members. With a robust background in the marketing and tech industries, he spearheads our strategic efforts with infectious enthusiasm to provide concise, data-driven solutions for our clients.

Fig. IV.I - Leadership

Our Pack Leaders

Richard Wotton

Sr. Manager, Development

James Michael

Director, Web Development

Trevor Lavigne

Sr. Product Manager

Dan Towers

Director, Digital Marketing

Trevor Carter

Sr. Manager, Digital Marketing

Tyler Power

Creative Director, General Manager

Matt Robb

Creative Director

Andrea Hayward

Sr. Manager, Finance & Operations

Jacci Keefe

Account Director

Michelle Hogarth

Account Director

Lindsay Goodyear

Account Director

Matthew Thompson

Account Director

Fig. IV.II - Our Team

The Pack